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But Free Speech Union founder Toby Young criticised the programme and said: “The irony is that The North Face is implicitly acknowledging here that all its customers are white. After all, why would black customers need to take a course about ‘white privilege’ to get a 20 percent discount? But if all customers are white, shouldn’t it be examining the beam in its own eye?”
Cally Brooks, Daily Express, 5th March 2024.