With persuasion from a shareholder and attorneys at the Alliance Defending Freedom (ADF), Mastercard has agreed to “independent decision-making in advertising” that will fend off “viewpoint-discriminatory advertising decisions” by the company, according to an ADF statement. The Federalist has the story.
Mastercard, a $500 billion corporation, was elbow deep into the censorship cookie jar through its involvement with the creation of a censorship nonprofit. In 2019, the World Federation of Advertisers (WFA) formed Global Alliance for Responsible Media (GARM), a nonprofit that aimed to address digital safety but actually censored mainstream conservative and religious views.
Mastercard Chief Marketing and Communications Officer Raja Rajamannar was on the WFA board at the time, and, according to ADF, Mastercard was “instrumental in the formation” of GARM.
“GARM pressured Spotify to boot Joe Rogan from its platform and promoted the Global Disinformation Index and NewsGuard, which blacklist mainstream conservative media outlets as ‘misinformation.’ GARM disbanded in 2024 after a probe from the U.S. House Judiciary Committee and after X CEO Elon Musk filed a lawsuit alleging that the group illegally conspired to pull advertising dollars from his platform,” according to an ADF statement on Mastercard’s policy reversal.
Shareholder Inspire Investing, which describes itself as a “biblically responsible investing” firm, “filed a proposal calling on the board of directors to account for Mastercard’s discriminatory ad buying through GARM,” the ADF statement said. “Mastercard met with Inspire Investing and Alliance Defending Freedom before agreeing to change its policy in exchange for the shareholder withdrawing his resolution from the ballot. The statement affirms that, ‘Mastercard alone makes decisions on our brand and our marketing activities, independent of any third-party views.’”
A 2024 congressional investigation by the House Committee on the Judiciary found that “a GARM ad-tech partner assisted the Department of Homeland Security (DHS) and its Cybersecurity Infrastructure Security Agency (CISA) in the creation of tools to aid in the identification of dis- and misinformation.”
This is all a good definition of the phrase “censorship-industrial complex.” Here, Mastercard was the “industrial” part, and conservative media outlets like The Federalist were among those being censored.
Mastercard’s policy change means the corporation is solely accountable for its advertising decisions. If it decides to celebrate woke themes or quash conservative values, it won’t be able to blame a third party like GARM for its messaging. The good news for Mastercard is, there are many ways to promote its brand broadly, sensitively, and reach many more potential customers using common ground themes.
Worth reading in full.
