Wednesday, May 14, 2025
MAKE A DONATION
Get in Touch
The Free Speech Union
Member Login
BECOME A MEMBER
  • Home
  • About Us
    • About Us
      • Company Staff
      • Founders & Board
      • Advisory Council
      • Legal Advisory Council
      • Writer’s Advisory Council
      • Scottish Advisory Council
      • Northern Ireland Advisory Council
    • The Freedoms We Defend​
      • Freedom of Speech
      • Freedom of Expression
      • Academic Freedom
      • Freedom of the Press
      • Freedom of Religion
    • Scotland
    • Northern Ireland
  • Latest News
  • FAQS
  • Resources
    • Informative Guides
      • Online Offences Related to Civil Disorder FAQs
      • FAQs About Scotland’s Hate Crime Act
      • FAQs About What to do if You’re Contacted by Police Scotland About a Speech-Related Complaint
      • Freedom of Speech Online FAQs
      • Freedom of Expression on Campus FAQs
      • How to Make a Freedom of Information Request
      • Gender Pronouns in the Workplace
      • How to Remove Non Crime Hate Incident from your Police Record
      • Navigating Social Media and the Workplace
      • What to do if You’ve Been De-Banked
      • Anti-Racism and Unconscious Bias Training
      • The Governments Consultation on Reforming the Human Rights Act
    • Briefing Documents
    • Press Releases
    • Media
    • Letters
    • Teaching Materials
  • Videos
  • Podcasts
    • Weekly News Podcast
    • Guest Interviews & Debates
  • Events
  • Campaigns
    • Labour’s War on Free Speech
    • Higher Education Act
    • Conversion Therapy Ban
    • Say No to Banter Bouncers
    • Time to Scrap Non-Crime Hate Incidents
  • Apply For a Grant
  • Shop
The Free Speech Union
Join Today

No, we haven’t reached ‘peak woke’, it’s going mainstream

  • BY Frederick Attenborough
  • June 16, 2024
No, we haven’t reached ‘peak woke’, it’s going mainstream

Cancel culture may seem to be waning, but an ideology that has already punished more academics than McCarthyism is only likely to increase its power as millennials and Gen Z rise through Britain’s elite institutions, writes Prof Eric Kaufmann in the Times.

“Some observers regard woke as a passing fad,” he continues. “They point to American tech firms pruning their diversity, equity and inclusion (DEI) budgets, to the Cass Review’s indictment of transgender-affirming surgery and to declining media mentions of woke phrases such as ‘white privilege’. As a result, many conservatives and free-speech liberals think the tide is turning. They optimistically believe that we have passed ‘peak woke’ and that the days of this new McCarthyism are numbered.

“To which I say: not so fast. I have studied the cultural left academically for 30 years. My view is that it has deep roots and is hitting a peak of influence after rising consistently for more than a century. In my new book Taboo: How Making Race Sacred Produced a Cultural Revolution, I define woke as the holy status accorded to historically marginalised race, gender and sexual identity groups.

“The emergence of a norm against racism in mid-1960s America represented progress but, lacking boundaries, it swiftly became a taboo and a sacred symbol. Instead of a proportionate penalty, it was a sudden-death tripwire. Being accused of racism renders you radioactive.

“The power of this sacred symbol led other identity groups to borrow its magic, widening the taboo to include sexism, homophobia and, most recently, transphobia. Outrage entrepreneurs, as Harvard University’s Cass Sunstein calls them, wielded this force to scare political opponents from the field.

“The rise of the race taboo is the Big Bang of our moral universe, the centre of our moral order. It has stretched to new frontiers of microscopic and confected emotional grievance. Along the way it has eroded freedom, truth and excellence while vandalising cherished national identities and undermining social cohesion.

“While there is no question that the energy behind cancel culture has peaked, my view is that, far from disappearing, the underlying ideology is likely to maintain or increase its power in the years ahead. Its wings have been clipped but the core myths and symbols from which it springs remain intact. Young people, especially young women, are much less tolerant of speech that offends historically disadvantaged race, gender and sexual identity groups than older generations.

“This is especially true of Gen Z (Zoomers) and millennials educated at the best universities. As they become the median employees in elite institutions and attain positions of power, they are likely to upend Britain’s mainstream classical liberal and patriotic creed. The senior liberals who are behind the modest anti-woke correction in the mainstream media will have left the scene as part of the inevitable generational turnover of institutional leadership.

“Young people are the future and a majority prioritise woke sensitivity over truth and freedom. If we care about our civilisation, we need to focus political attention on reforming the ethos of our schools. Elected government is the only institution the non-woke majority can hope to control. Executive power must therefore be used to reform the public sector, extending to quangos, schools and universities, replacing a woke ethos based on DEI with one that is politically neutral. Elected politicians are democratically scrutinised by the media and voters but public bodies take decisions behind closed doors.”

Worth reading in full.

To celebrate the publication of Prof Kauffman’s latest book, TABOO: How Making Race Sacred Created a Cultural Revolution, he will be delivering a guest lecture at our next live event, on Wednesday 26th June. Professor Kaufmann will open with a short lecture, followed by a response from Thomas Harris, the FSU’s Director of Data and Impact and author of the report, The EDI Tax: How Equity, Diversity and Inclusion are Hobbling British Businesses.

FSU members can purchase discounted in-person tickets for the event in Central London or join online, free of charge, by following the links including in the most recent weekly newsletter. In-person tickets are available to the general public here.

For free and discounted tickets to this event, and the many other similar events we regularly host for our members, consider joining the FSU below – prices start from just £4.99 a month!

Previous Post

Gender critical Labour candidate Rosie Duffield cancels hustings attendance over safety fears

Next Post

Academic freedom in peril as top university ‘coerces’ staff into signing Stonewall-backed LGBTQ+ pledge

Join the Free Speech Union

One annual investment for complete peace of mind.

As a member, you’ll have access to an array of resources and support, ensuring you can speak your mind without fear of being cancelled. Our experienced team provides guidance, support and – at our discretion – assistance with legal action. We will defend your right to speak your mind, however unorthodox your views, provided you don’t say anything unlawful.

Join Today

Make a Donation

Listen to our weekly news podcast

Listen to Our Past Interviews & Debates

IN THE MEDIA

News Archive

Join Our Community

Become a Member
Make a Donation

© The Free Speech Union Limited

Quick Links

Member Login
Privacy Policy
Terms and Conditions
Cookie Policy
Legal
FAQs
Facebook Twitter-square Youtube

Organisation Address

The Free Speech Union
85 Great Portland Street

London W1W 7LT
+44 020 3920 7865

Get in Touch
Media Enquiries email

Welcome to the Free Speech Union


If you’re looking for information and guidance, or in need of immediate help, please click the button below:
GET IN TOUCH
  • Become a Member
  • Make a Donation
  • Home
  • About Us
    • About Us
      • Company Staff
      • Founders & Board
      • Advisory Council
      • Legal Advisory Council
      • Writer’s Advisory Council
      • Scottish Advisory Council
      • Northern Ireland Advisory Council
    • The Freedoms We Defend​
      • Freedom of Speech
      • Freedom of Expression
      • Academic Freedom
      • Freedom of the Press
      • Freedom of Religion
    • Scotland
    • Northern Ireland
  • Latest News
  • FAQs
  • Resources
    • Informative Guides
      • Online Offences Related to Civil Disorder FAQs
      • FAQs About Scotland’s Hate Crime Act
      • FAQs About What to do if You’re Contacted by Police Scotland About a Speech-Related Complaint
      • Freedom of Speech Online FAQs
      • Freedom of Expression on Campus FAQs
      • How to Make a Freedom of Information Request
      • Gender Pronouns in the Workplace
      • How to Remove Non Crime Hate Incident from your Police Record
      • Navigating Social Media and the Workplace
      • What to do if You’ve Been De-Banked
      • Anti-Racism and Unconscious Bias Training
      • The Governments Consultation on Reforming the Human Rights Act
    • Briefing Documents
    • Press Releases
    • Media
    • Letters
    • Teaching Materials
  • Videos
  • Podcast
    • Weekly News Podcast
    • Guest Interviews & Debates
  • Events
  • Campaigns
    • Labour’s War on Free Speech
    • Higher Education Act
    • Conversion Therapy Ban
    • Say No to Banter Bouncers
    • Time to Scrap Non-Crime Hate Incidents
  • Apply For a Grant
  • Member Login
  • Shop